Owl
Youthful nostalgia
PROJECT DISCIPLINES:
Design direction | Graphics | Photography/Video
BRIEF:
In our continued collaboration with Owl Street Apparel, we developed the "Youthful Nostalgia" summer collection, inspired by fleeting moments of youthful excitement, the rebellious energy of H.S. Thompson, and a touch of nostalgia for youth’s chaos. This collection channels the relentless party spirit and anti-authoritarian vibe many experience in their formative years.
We crafted tees that celebrate this rebellious phase, with graphics and slogans that echo the collection’s themes. Our photography and video concept captured the essence of a house party, unfolding from the guests’ arrival to the morning aftermath—an evocative portrayal of a night filled with uninhibited energy and unforgettable memories.