Owl
Imperative leap forward
PROJECT DISCIPLINES:
Design direction | Graphics | Photography/Video
BRIEF:
For Owl Street Apparel’s FW2018 collection, we delivered complete design direction, helping the brand establish itself firmly in the streetwear scene. Titled "Imperative Leap Forward," the collection marked a transformation in quality, introducing advanced fabrics, finishes, and a broader range of garments—including canvas shirts, zip-up sports shirts, parkas, and military field jackets.
Our design direction drew inspiration from Japanese motifs, utilitarian aesthetics, and military detailing, creating a cohesive urban style with depth. From custom stamps, patterns, and embroidered labels to a comprehensive marketing campaign with unique activations, we crafted a collection that embodied Owl’s vision for thoughtful, enduring streetwear.
Photography
