F.R.O.M.

A modern day butcher shop that focuses on high quality organic products , Free Range and Organic Meats, this brief description formed also the name of the shop.   

One of the first ideas we wanted to implement on this project was to  place the butcher at the center of attention, aiding the customer to gain knowledge on the product. Another implemented concept are the standing fridges divided by the type of meat and with an informative labeling system to help clients have a better shopping experience.

Situated in a high traffic road, the shop has a strong visual contrast that can be seen from the outside aiding the business to achieve exposure and clients. Using an earthy cement mix on the outside and bright white interior the shop has colour only in the fridges and the freestanding chopping boards.