Frame
PROJECT DISCIPLINES:
Graphics | Print
BRIEF:
Frame architects a recently established practice based in Athens asked us to develop their graphic identity and print media. The logotype was developed to evoke a sense of technically artistic practise, reminding architectural symbols that can be found in drawings.
In addition to the evident lower corner triangle there is also a small detail on the letter F that refers to the 45 degree cut needed when we connect frames. The final designs were produced on dual earthy toned papers.