Aika skin
S/S 24
PROJECT DISCIPLINES:
Design direction | Photography/Video
BRIEF:
For Aika Skin, a Greek brand specializing in natural tanning oils, we crafted a visual campaign to boost seasonal exposure and sales. Our aesthetic direction blended close-up shots of golden, sun-kissed skin with cinematic model photography, highlighting the product’s appeal and the rich hues of tanned skin under sunlight.
Balancing sensuality with elegance, the imagery captures the essence of the perfect tan, showcasing both the natural allure of tanned skin and the Aika Skin bottle in a way that feels aspirational yet approachable.